Privacy Policy

Last updated: 21 October 2024

This Privacy Policy describes how Chard and Co (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.chardandco.com (the “Site”) or otherwise communicate with us (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to users of the Services, whether you are a customer, website visitor, or another individual whose personal information we collect.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for legal and regulatory reasons. The updated policy will be posted on the Site with the “Last updated” date, and, if required, we will take additional steps to inform you about changes.

How We Collect and Use Your Personal Information

Over the past 12 months, we have collected personal information about you from various sources. The type of personal information we collect depends on how you interact with us. In general, we collect information directly from you, automatically through our Site, and from third parties such as service providers.

Information We Collect Directly From You
We collect personal information that you provide to us when using the Services, such as:

• Basic contact details including your name, address, phone number, and email.
• Order information, including billing/shipping address, payment confirmation, email, and phone number.
• Account details such as username, password, and security questions.
• Shopping activity, including the items you view, put in your cart, or add to your wishlist.
• Customer support information, including any details you provide when contacting us.

Information Collected Automatically (Cookies and Usage Data)
When you use our Site, we automatically collect certain information, such as:

• Device and browser details.
• IP address and network connection data.
• Usage data including your interactions with the Site (pages viewed, time spent, etc.).

We use cookies, pixels, and similar technologies to collect this data. You can adjust your browser settings to block or limit cookies, but this may affect your ability to use certain features of the Site.

Information Collected from Third Parties
We may collect personal information from third parties, such as:

• Payment processors (e.g., credit card details, billing address) for processing your payments.
• Analytics and advertising partners (e.g., Google Analytics, Meta) for understanding Site performance and marketing purposes.
• Service providers who help us with Site functionality, security, and customer support.

How We Use Your Personal Information

We use your personal information for the following purposes:

• Providing Products and Services: To process your payments, fulfill your orders, communicate with you about your account or transactions, and deliver products to you.
• Marketing and Advertising: While we do not sell your personal information, we may use it to send you marketing communications and to display relevant ads on platforms like Meta and Google. This may include using cookies to tailor ads to your preferences.
• Security and Fraud Prevention: To detect and prevent fraud, malicious activity, or other risks to the integrity of our services.
• Customer Support: To respond to your inquiries, provide support, and improve your experience with our Services.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on the Site and understand how users interact with our Services. Cookies help us:

• Remember your preferences (e.g., language, cart items).
• Analyze how our Site is used so we can improve its performance.
• Show you relevant ads on our Site and on third-party websites through platforms like Google and Meta.

You can manage your cookie preferences in your browser settings. Please note that blocking cookies may affect the functionality of certain parts of the Site.

How We Share Your Personal Information

We may share your personal information in the following circumstances:

• With Service Providers: We work with third-party vendors to assist with various business operations, such as payment processing, fulfillment, shipping, customer support, and data analytics.
• Advertising Partners: We use platforms like Meta (Facebook) and Google to display relevant ads. While we do not sell your information, we may share your data with these platforms for marketing and advertising purposes. This data sharing helps us to serve ads tailored to your interests.
• Legal Requirements: We may disclose your personal information if required by law, or to protect our rights and the safety of our users or others.

Your Rights and Choices

Depending on where you live, you may have rights regarding your personal information. These rights may include:

• Right to Access: You can request access to the personal information we hold about you.
• Right to Delete: You may request that we delete your personal information.
• Right to Correct: If your information is incorrect, you can ask us to update it.
• Right to Opt-out of Marketing: You can opt out of marketing communications by using the unsubscribe link in our emails. You can also adjust your ad preferences in platforms like Meta and Google.

To exercise any of these rights, please contact us using the contact details below.

Security and Retention of Your Information

We take reasonable measures to protect your personal information, but no method of transmission over the internet is 100% secure. We retain your personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our policies.

Third-Party Websites and Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to review the privacy policies of any third-party sites you visit.

Children’s Data

Our Services are not intended for children under the age of 16, and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, please contact us to have it deleted.

International Users

If you are accessing our Services from outside South Africa, please note that your personal information may be transferred, stored, and processed in countries other than the one you reside in. We will take appropriate measures to ensure your data is handled securely.

Contact Us

If you have any questions about this Privacy Policy or would like to exercise any of your rights, please contact us at:

• Email: info@chardandco.com
• Mail: 6 Yarrow Road, 201 Morstan, Milnerton, Cape Town, WC, 7441, South Africa